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Grok bot for content creation slots into your Agent OS as the drafting arm: your OS decides what to make this week, and the Bot researches, writes and builds the visuals, then hands everything back unpublished.
This guide gives you a quick start, five prompts to paste, and the weekly loop that ties them together, all checked against the official Grok Bot use cases.
Prefer a second opinion on what to publish? Book a free SEO strategy session with my team.
Keep the split clean.
Your Agent OS holds the strategy: the keyword list, the topic backlog, the brand rules and the publishing log.
Grok Bot does the production work on its cloud computer: reading sources, drafting, making images and clips on request, and updating a calendar page.
You stay the publisher. The docs describe no posting to social networks or blogs, and the approvals guide names publishing content as an action to fence off.
Feed the Bot real material rather than a blank brief.
On desktop you can attach up to 20 files per message, including photos, audio, video, PDFs, Word, Excel and PowerPoint files, and tell it what each one is for.
When Drive is connected, the Bot can pull a file onto its computer and save its work back without pasting everything into chat. Google Docs arrive as .docx, and every save to Drive makes a new file rather than replacing the old one.
Ask for outputs you can check quickly: a document with headings and source links for a newsletter, a slide deck with speaker notes for a talk, or a draft message that has not been sent.
When you want changes, ask it to revise the same artefact instead of starting a fresh copy, so your calendar never fills up with near-duplicates.
Paste this into a new Bot's first chat, then ask it to remember the job.
You are the content desk for [business].
Sources: Drive folder "Content briefs", the Google Doc "Brand voice",
Notion page "Content calendar", Slack channel #news.
Each week you return: 1 newsletter draft, 3 short post drafts,
and image ideas I can approve one by one.
Rules: UK spelling, short sentences, no hype words.
Never publish, post, schedule, send or overwrite a file.
Split every answer into: facts with links, guesses, open questions.
Remember this job and these limits.
The three-way split at the end copies the docs' advice to separate facts, assumptions and unresolved questions for work that matters.
After one good week of drafts, lock the method in.
Save the process we just used as a skill called "Weekly content pack".
Include: when to use it, which sources and logins it needs,
the order of work, how to check the drafts against "Brand voice",
what to return, and that posting anything always needs my approval.
That list mirrors the six parts the skills and routines docs say a useful skill should state.
Private skills form one library across all your Bots, so a second Bot can reuse the voice later.
🔥 Want this content engine wired into the Agent OS for you?
The AI Profit Boardroom gives you step-by-step video trainings, the installable Agent OS, four coaching calls a week and 3,400+ members running the same loop.
Bots can read public X without your login: posts, mentions, who quoted a post, trends and news.
Search public posts on X from the last 7 days about [topic] and [topic].
List the 5 questions people ask most, with a link to one example post each.
Flag any that match a topic already in the Notion content calendar.
Do not like, reply or post.
The X access is read-only anyway, but the last line keeps intent clear if you later add the optional X plugin.
If your X account is based in the UK, the EU, Australia, Iceland, Liechtenstein or Norway, tagging @bot on a post won't reach your Bot yet, so paste links into chat instead.
The Bot creates pictures and clips only when asked, as the files and results page explains.
For post 2, make one tall 3:4 image.
Subject: a calm waiting room at golden hour, warm light, no people, no text.
Then make a 6-second 9:16 clip that starts from the photo I attached
and slowly pushes in. 720p. Save both to the Library.
Stick to the supported shapes: images in 1:1, 4:3, 3:4, 16:9 or 9:16, and clips from 1 to 15 seconds at 480p unless you ask for 720p.
Keep text, logos and prices out of clips. The docs say they are not made for title cards, slideshows, demos or brand assets.
Leave brand names and real people out of the description too, as those requests are often blocked.
Every Monday at 8:00 AM, run the "Weekly content pack" skill.
Read last week's #news in Slack and the newest file in "Content briefs".
Post the drafts here, then update the page "Content calendar"
with columns: topic, channel, status, draft link, approved (yes/no).
Do not post in Slack. If a source is missing, report it and stop.
Check the time zone under Settings, Bot, Timezone, then press Test. A new routine waits for its next slot otherwise.
Routines run in the cloud with your laptop closed, and a routine can create or update a page.
| Day | Agent OS | Grok Bot | You |
|---|---|---|---|
| Friday | Picks next week's topics from the backlog | Nothing yet | Approve the topic list |
| Monday 8 AM | Logs the run | Runs the skill, drafts, updates the calendar page | Nothing |
| Monday | Stores final copy | Revises drafts you comment on | Edit and approve |
| Tuesday | Records what went live | Makes requested images or clips | Publish by hand |
Need more hands? The use cases page shows a three-Bot Campaign team, Sign-ups, Launch drafts and Fact check, running Mondays at 9 AM. Ask your primary Bot to set it up, or start from dr eggbot, which asks a few questions and builds one Bot per job.
A dental practice. The OS keeps a list of patient questions. The Bot drafts one plain-English answer post per question from the practice's own leaflets in Drive, plus a calm stock-style image. The practice manager checks it, then posts.
A garden centre. Each Monday the routine reads the seasonal stock note in Notion. The Bot drafts a "what to plant this week" newsletter and three posts, and asks for a 9:16 clip from a photo of the plant benches. Staff add prices in their usual design app before posting.
A driving school. Instructors drop lesson tips into a Slack channel. The routine turns them into a weekly tips email and posts, and the Bot updates the calendar page. Nothing goes into Slack without approval, because the app posts as whoever connected it.
The Grok Bot changelog adds that Pages can be shared with your organisation or another team, which helps when a client signs off the calendar.
📞 Want your content calendar built around searches that convert?
Book a free SEO strategy session and my team will help you pick the topics your Bot should draft first.
This guide is about making content: the drafts, the visuals and the calendar that keeps them moving.
For ad reporting and campaign checks, see the separate Grok Bot for marketing guide.
Paste Prompt 1 today, and share your first week's drafts inside the AI Profit Boardroom.
The Agent OS holds the strategy: topics, brand rules and the publishing log. Grok Bot does the production work and returns drafts for you to approve.
Google Drive, Google Docs, Notion and Slack cover most content work. Keep Slack posting behind approval, because the app posts as the person who connected it.
Yes. The docs say you can ask a Bot to create or update a page from a routine. Pages are still rolling out and are not on Enterprise teams yet.
Images can be 1:1, 4:3, 3:4, 16:9 or 9:16. Clips also support 3:2 and 2:3.
Run the loop for a fortnight, then book a free SEO strategy session to sharpen the topics behind your grok bot for content creation.
About Julian
I'm Julian Goldie, an AI entrepreneur, SEO expert and the founder of the AI Profit Boardroom, which has 3,400+ members.
I help business owners scale with AI agents, automation and SEO.
My YouTube channel has 400,000+ subscribers, and I run Goldie Agency, a seven-figure SEO agency.
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