agentos.guide › blog
Best White Label SEO Reseller: A Quick Start For Reselling SEO And Running The Admin From Your Agent OS
The best white label SEO reseller on my list is Goldie Agency, which is my own agency, so I'm disclosing that bias in the first line.
My third-party shortlist is SEOReseller, Boostability, The HOTH, DashClicks, Loganix, FatJoe and OutreachZ.
A white label SEO reseller sells SEO under its own brand while a specialist provider does the fulfilment in the background.
If you want to ask whether my team can fulfil link building for your clients, you can book a free SEO strategy session.
This quick start shows you how to resell SEO in seven steps and how an Agent OS keeps the client admin under control.
The best white label SEO reseller shortlist in one table
These are the eight providers I'd shortlist, and number one is my own, so please read that row knowing I'm biased.
| Rank | Provider | What its own site says | Best for |
|---|---|---|---|
| 1 | Goldie Agency (my agency) | Its blog says it provides white-label link building that agencies can resell under their own brand. | Agencies adding link building. |
| 2 | SEOReseller | It offers white label SEO with branded reports and a white label reporting dashboard. | Full SEO campaigns under your brand. |
| 3 | Boostability | It runs Agency, Supported and White-label reseller models at wholesale rates. | Agencies with many small business clients. |
| 4 | The HOTH | It resells link building, content and managed SEO with fully private-label reports. | Products and managed campaigns in one place. |
| 5 | DashClicks | It offers white label SEO fulfilment with no contracts and no minimums. | Agencies that also want client software. |
| 6 | Loganix | It delivers unbranded links, citations and SEO packages month to month. | Local SEO resellers. |
| 7 | FatJoe | It says all of its services are white label for easy reselling. | Per-order links and content. |
| 8 | OutreachZ | It calls itself a white label link building agency partner. | Link building only. |
I read every third-party site on 15 October 2026, and each one says on its own pages that it sells white-label work to agencies.
I haven't hired the seven third-party providers, so I'm describing what they say about themselves.
I haven't listed prices, because prices change and I won't guess a number.
What a white label SEO reseller is
A white label SEO reseller is a business that sells SEO under its own brand while a specialist provider does the work.
The client signs with you, pays you and only ever sees your brand.
| Role | What it does | What it owns |
|---|---|---|
| Provider | It does the research, content, links and reporting in the background. | The fulfilment team, tools and publisher relationships. |
| Reseller (you) | It sells the service, sets the price and manages the client. | The brand, the client relationship and the margin. |
| Client | It pays the reseller and sees results under the reseller's brand. | Its website, accounts and data. |
SEOReseller's own page describes the same idea, saying the agency receives branded reports and dashboards to share with clients and keeps the partnership invisible.
The model is simple, but it only works when the work is good and the client relationship is strong.
🔥 Want the exact white label SEO setup I run inside my Agent OS?
Inside the AI Profit Boardroom you get the installable Agent OS, step-by-step video tutorials, four coaching calls a week and 3,400+ members building real automations.
Quick start: resell SEO in seven steps
This is the fastest safe route from zero to your first resold package.
- First, pick one service your clients already ask for, such as link building or local SEO.
- Second, shortlist three providers from the table that fit that service.
- Third, buy a small test order for your own site before you sell anything.
- Fourth, ask each provider for a sample report and check that its name and logo don't appear.
- Fifth, work out your price from the provider's cost plus your own account management time.
- Sixth, write an onboarding checklist that covers logins, target pages, competitors and goals.
- Seventh, agree in writing what happens if a link drops, a deadline slips or a client cancels.
If links are your first product, you can book a free SEO strategy session and ask whether my team can fulfil links for your clients.
The page says the session is 100% free with no obligation.
Number one: Goldie Agency
Goldie Agency is the SEO and link building agency I started on my own, and it now has 70+ people.I rank it first because I know how the work is done, and you should weigh that as my bias.
The site lists link building with real backlinks on high-authority sites, niche-relevant placements and manual outreach with no PBNs.
It also lists a Complete Site Audit and an AI Automation service.
A Goldie Agency blog post on white label SEO backlinks says, "For agencies, Goldie Agency provides white-label link building that can be resold under the agency's own brand."
There is no separate programme page listing dashboards, reporting formats or reseller pricing, so I won't claim any of those.
The honest next step for an agency is to book the free strategy session and ask how fulfilment would work for your accounts.
The seven third-party providers in brief
SEOReseller
SEOReseller offers white label SEO, PPC, social ads, content and link building.
Its white label page says account managers integrate your clients' Google Analytics into your white-label dashboard during onboarding.
Its homepage says it doesn't lock you into lengthy contracts.
Boostability
Boostability lets you choose an Agency Reseller, Supported Reseller or White-label Reseller model.
Its page says you buy at wholesale rates, set your own retail price and get a partner manager for onboarding.
The HOTH
The HOTH resells link building, content writing and managed SEO.
Its page says every report is private label, with no logos, no phone numbers and no "powered by" footers.
DashClicks
DashClicks lists automated onboarding, a dedicated account manager, no contracts and no minimums for white label SEO.
Loganix
Loganix says its links, citations, keyword research and reporting all come unbranded.
Its reseller packages run month to month.
FatJoe
FatJoe sells link building, PR, AI SEO, local SEO and content as white-label services.
Its page says you place, track and tag orders from your own dashboard.
OutreachZ
OutreachZ calls itself a white label link building agency partner and says digital agencies are its primary clientele.
🔥 Want the exact white label SEO setup I run inside my Agent OS?
Inside the AI Profit Boardroom you get the installable Agent OS, step-by-step video tutorials, four coaching calls a week and 3,400+ members building real automations.
How a white label SEO reseller fits an Agent OS workflow
My Agent OS runs a crew of AI agents under one shared memory, and the admin side of reselling is exactly the kind of work it handles well.
The provider does the SEO, and your agents keep the paperwork, the logs and the client updates tidy.
| Job | Your Agent OS handles it | The provider handles it | You handle it |
|---|---|---|---|
| Client intake | An agent sends the onboarding checklist and chases missing details. | The provider tells you what it needs to start. | You approve what goes to the provider. |
| Order log | An agent logs every order, due date and deliverable in shared memory. | The provider delivers the work. | You check the log each week. |
| Quality check | An agent spot-checks live links and flags anything that looks off. | The provider fixes what you flag. | You make the final call. |
| Client update | An agent turns the provider's report into a plain-English update. | The provider supplies the raw report. | You edit and send the update. |
| Renewals | An agent reminds you before each client's renewal date. | The provider keeps the campaign running. | You have the renewal conversation. |
The shared memory is the part that makes this work over months.
Every order, every report and every client note lands in one place, so any agent can answer "what did we deliver for this client last month?".
That also gives you your own record to check against the provider's reports.
I cover the wider SEO side of the Agent OS in my SEO Agent OS guide.
How to vet a provider before you resell it
- Ask to see real examples of placements in your client's niche.
- Ask how the provider earns links, and whether it uses manual outreach or editorial placements.
- Ask for a sample report and check it for the provider's branding.
- Ask what the contract, minimums and exit terms are.
- Ask who your named contact is and how fast they reply.
- Ask the provider to say plainly whether it guarantees rankings, and walk away if it does.
Google's spam policies treat buying links that pass ranking credit as link spam, so the method matters as much as the price.
How the pricing usually works
Providers charge with monthly packages, per-order pricing, prepaid credit or volume bonuses.
Boostability's page, for example, says you buy at wholesale rates and set your own retail price.
Your real margin is your retail price minus the provider's cost minus your own time on calls and fixes.
I won't give income numbers, because every agency's costs and clients are different.
If you'd like a second opinion on your agency's link plan, you can book a free SEO strategy session and get clear priorities for your clients.
Red flags
- A provider that guarantees rankings is promising something nobody controls.
- A provider that won't show sample placements is hiding the quality.
- A provider whose logo appears on client reports breaks the white-label model.
- A provider that keeps your client's logins makes leaving expensive.
Related reading
My AI backlink building services guide covers what good link work looks like.
My best Claude SEO agency guide covers agencies that work on AI search visibility.
In the same batch, I also compared the best SEO white label reseller program options on dashboards, onboarding and contracts.
Also On Our Network
- 🌐 My step-by-step setup for reselling SEO under your brand
- 🌐 Four real agency use cases for a white label SEO reseller
- 🌐 Eight white label SEO resellers compared feature by feature
- 🌐 The AI models behind white label SEO production, scored on GoldieBench
- 🌐 What a link building agency really costs before you resell it
FAQ
Who is the best white label SEO reseller?
Julian Goldie ranks his own agency, Goldie Agency, first and discloses that bias. His third-party shortlist is SEOReseller, Boostability, The HOTH, DashClicks, Loganix, FatJoe and OutreachZ.
What does a white label SEO reseller do?
It sells SEO to clients under its own brand while a specialist provider does the research, content, links and reporting in the background.
Does Goldie Agency run a white-label programme?
A Goldie Agency blog post says it provides white-label link building that agencies can resell under their own brand. There is no separate programme page listing dashboards, reporting or pricing, so confirm details on the free strategy session.
How does an Agent OS help a reseller?
Your agents can handle intake checklists, order logs, link spot-checks, client updates and renewal reminders, while the provider does the SEO and you make the decisions.
How much does a white label SEO reseller cost?
Providers charge with monthly packages, per-order pricing, prepaid credit or volume bonuses. Prices aren't listed here because they change, so check each provider's own page.
Can a white label SEO reseller guarantee rankings?
No. Nobody controls Google's rankings, so never resell a ranking guarantee to your clients.
Final word on the best white label SEO reseller
Test the work on your own site, check the report your client will see, and let your Agent OS keep the records.
If you want my team's view on your clients' links, you can book a free SEO strategy session and leave with a clear plan.
That is how you choose the best white label SEO reseller.
About Julian
I'm Julian Goldie, an AI entrepreneur, SEO expert and the founder of the AI Profit Boardroom, which has 3,400+ members.
I help business owners scale with AI agents, automation and SEO.
My YouTube channel has 400,000+ subscribers, and I run Goldie Agency, a seven-figure SEO agency.
Related guides on agentos.guide
→ AI Backlink Building Services
Get the whole Agent OS
The installable system behind every guide on this site — dashboard, agents, memory and pipelines — updated as new tools land, with 3,400+ members and four coaching calls a week.
Join the AI Profit Boardroom →📺 Video notes + links to the tools 👉
🎥 Learn how I make these videos 👉