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Hermes Agent For Marketing In Your Agent OS: Quick Start, Five Copy-Paste Prompts And A Weekly Rhythm

By Julian Goldie · 7 November 2026 · agentos.guide

Hermes Agent for marketing slots into your Agent OS as a draft-first desk: you hand it five prompts, and it builds the skills and scheduled jobs that keep content moving.

This guide is the quick start, the five prompts to paste and the weekly rhythm that ties them together.

Every feature named here comes from the official Hermes docs or the v0.23.0 release notes.

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Quick Start: Four Moves Before The First Prompt

1. Create a profile just for marketing with hermes profile create marketing, so its memory and skills stay separate.
2. Choose a research backend in hermes tools; the web search page lists Firecrawl as the default.
3. Connect the one chat app your team checks most through the messaging gateway.
4. Set the allowlist for that platform, such as SLACK_ALLOWED_USERS, before anything is scheduled.

Then open the profile with hermes -p marketing chat and paste the prompts below in order.

Prompt 1: Build The Brand-Voice Skill

Everything else leans on this, so do it first.

Create a skill called brand-voice for this profile.
Include: who our customers are, how we talk, three example
posts I like (pasted below), words and claims we never use,
and the call to action for each channel.
End the skill with this rule: every output is a draft for a
human to review. Never post, send or schedule anything.
Show me the finished skill before saving it.

The skills docs store it in ~/.hermes/skills/ and note that the agent can edit or delete any skill, so keep your own copy.

A dog groomer, for example, would list her services, her town and a rule against before-and-after promises.

What you get back: one skill file you can read, edit and version, which the agent loads whenever a marketing task comes up.

Read it line by line before you say yes; a vague skill gives vague drafts.

Prompt 2: The Monday Topic Brief On Cron

This is the job that makes the desk feel alive.

Every Monday at 8am, research the questions people are asking
this week about [your niche]. Give me six topics, each with a
working headline, the question behind it and two source links.
Use the brand-voice skill.
Draft only: do not post or send anything.
Deliver the result to Slack.

The cron docs say Hermes turns a request like this into a scheduled job through its cronjob_manage tool, with skills attached and the result handed to the delivery target.

Check it afterwards with hermes cron list.

What you get back each Monday: a short list in the team channel, with nothing published anywhere.

The cron docs add that a run cannot create more cron jobs, so a scheduled brief can never multiply itself.

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Prompt 3: One Blog Post, Every Channel

Repurposing is where a draft desk earns its place.

Read the blog post at [URL] with web_extract.
Using the brand-voice skill, draft:
- three short social posts
- one email teaser of under 120 words
- one Google Business Profile update
Label each draft by channel. Draft only: do not post, send
or schedule anything. Save the drafts to a file and show me.

An estate agent could run this on every new listing article and copy the drafts into each channel by hand.

What you get back: one labelled file per post, ready for a person to trim and paste.

If you later add a posting plugin from the plugin catalog, such as the community-built Postroom, pick one that marks its server untrusted so Hermes asks before each write.

Prompt 4: The Competitor Ad Radar

This one needs the third-party Proxy plugin, which its catalog entry describes as read-only research on public ad libraries.

Install the proxy plugin and walk me through signing in here,
in this chat, before we schedule anything.
Then every Thursday at 9am, check the live ads of these three
competitors: [names]. Report only what changed since last week:
new offers, new angles, new formats. Deliver to Telegram.

Proxy's entry asks you to sign in from an interactive chat first, because scheduled runs can't complete a browser sign-in.

A bakery owner would list the two chains near her and the café across the road.

Prompt 5: The Friday Recap Into A Group Chat

Once the desk works, split it into a small team.

Set up three Bots for marketing: Researcher, Writer and Editor.
Researcher owns the Monday brief. Writer uses brand-voice.
Editor checks every draft against the never-use list.
Seat all three in a group chat called Marketing Room and make
Editor the lead bot. Every Friday at 4pm, post a recap of this
week's drafts into that room. Draft only throughout.

The Bot Mode docs allow two to six Bots per group chat, and the v0.23.0 release notes add a lead bot or automatic router and let cron jobs post into a room.

Gateway group chats keep running after you close the Desktop app.

Bots don't have to share a model; give the Editor the strongest one you have and let the Researcher run on something lighter.

The three-Bot split is my suggestion, not a template from the docs; adjust the roles to the way your team already works.

The Weekly Rhythm

A human signs off every public step; the agent only ever prepares it.

Guardrails To Paste Into Every Job

Hermes approvals cover risky commands, not messages, so the guardrails live in the job text and the config.

• Job wording: end every public-facing prompt with "Draft only: do not post, send or schedule anything."
• Untrusted servers: the MCP config reference says trust: untrusted makes each write-capable call wait for approval.
• Leave YOLO off: YOLO mode and approvals.mode: off skip that prompt.
• Emergency stop: hermes pause holds every scheduled job until hermes resume.
• Cron defaults: the security page sets cron_mode: deny for dangerous commands in scheduled runs; keep it.

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Optional Add-Ons For Visual Drafts

Text comes first, but the desk can rough out visuals too.

The image generation docs say Hermes creates images through FAL.ai, with the model chosen in hermes tools.

The v0.23.0 release made ElevenLabs Music and Sound Effects official one-command plugins, handy for short promo clips.

The MCP catalog also lists Canva for designs and Gamma for presentations, docs and sites, each reviewed by Nous staff and pointing at the vendor's own server.

Treat every image, track or layout as a first draft for a person to finish.

What Not To Expect

Knowing the gaps saves a wasted afternoon.

• Neither catalog has its own entry for HubSpot, Mailchimp, Shopify or GoHighLevel at the v0.23.0 release.
• Most marketing plugins in the catalog are third-party community builds, so read each entry before installing.
• Some community plugins sign in through a bridge that needs Node.js and npm on the machine.
• The AdaptlyPost and AdKit entries say their untrusted servers refuse write tools in cron and headless runs, so scheduled jobs there can only prepare drafts.

Three Small Businesses, One Setup

The dog groomer: Prompt 1 holds her services and town, Prompt 2 finds seasonal coat-care questions, and she posts the drafts herself from Telegram.

She keeps the brand skill short and adds a new rule each Friday when a draft misses the mark.

The estate agent: Prompt 3 runs on each new listing article, and the email teaser goes into the office's own mail tool after a read-through.

The Google Business Profile update gets a second check for the address and viewing times before anyone posts it.

The bakery: Prompt 4 watches the two chains nearby, and the Friday recap tells the owner which ideas are worth trying.

Because Proxy is read-only, the radar can run every week without touching any ad account.

In all three, the owner is the only one who ever presses publish.

Where To Go Next

The schedule is the backbone here, so learn its options properly.

Our Hermes cron job guide covers schedules, delivery targets and failure alerts in depth.

Inside the AI Profit Boardroom, the installable Agent OS ships with profiles and jobs like these ready to adapt.

Paste Prompt 1 now.

FAQ

Which prompt should I run first?

The brand-voice skill. Every later job loads it, so the drafts sound like you from the first run.

Can a cron job sign in to a plugin for me?

Not reliably. Proxy's catalog entry, for example, asks you to sign in from an interactive chat before you schedule any cron runs.

How do I stop every scheduled marketing job at once?

Run hermes pause. Scheduled fires are held until you run hermes resume.

Do group chats need the Desktop app open?

Gateway group chats keep running when Desktop is closed. Rooms that mix Bots from several machines are Desktop-driven and pause while it is closed.

Will Hermes ask me before it posts a draft?

Only if you set it up that way, for example with an MCP server marked trust: untrusted. Otherwise keep "draft only" in every public-facing job.

Final word on Hermes Agent For Marketing In Your Agent OS

Start with the brand-voice skill today, add one prompt a day this week, and book a free strategy session if you want help shaping Hermes Agent for marketing inside your Agent OS.

Related guides on agentos.guide

→ Hermes Agent For SEO: The Quick Start, And Where Hermes Sits In My Agent OS Loop

→ Hermes Agent For Business: Start With One Job, Then Grow It With Five Copy-Paste Prompts In Your Agent OS

→ Grok Bot AI Full Course (Step By Step)

→ The Ghost Team

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