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Free SEO / GEO Audit: A One-Hour Quick Start, Then Let Your Agent OS Repeat It Every Month
A free SEO / GEO audit is one check-up that tells you whether Google can crawl, index and rank your site, and whether AI tools like ChatGPT, Perplexity, Gemini and Google's AI Overviews can find and cite you.
You can run it with free tools in about an hour, and this quick start shows you how.
It also shows how your Agent OS can repeat the audit every month, so you always have a dated record of what changed.
If you'd like help from day one, book a free strategy session and get a custom visibility plan for Google and AI.
What a free SEO / GEO audit is
A free SEO / GEO audit is one check-up that covers classic search and AI answers with free tools.
SEO is the technical, on-page and link work that gets you ranked in Google.
GEO is generative engine optimisation, which is the work of getting your brand named and cited inside AI-generated answers.
The term comes from a paper called "GEO: Generative Engine Optimization", which Pranjal Aggarwal and his co-authors first posted to arXiv in November 2023.
I run both halves together, because Google's guide to AI features says a page only needs to be indexed and eligible for a snippet to appear in AI Overviews and AI Mode.
That guide also says there's no special schema.org markup and no new AI text file you need to add.
So the SEO half is the foundation, and the GEO half tells you whether AI tools are actually picking you up.
The checklist in two columns
Every row pairs a classic SEO check with its GEO partner.
| SEO check | GEO check |
|---|---|
| Googlebot can crawl your money pages. | OAI-SearchBot and PerplexityBot can crawl the same pages. |
| Money pages are indexed with no errors in URL Inspection. | Those pages can show a snippet, which Google says is the bar for AI Overviews and AI Mode. |
| Each page targets one clear search in its title and heading. | Each page answers the buyer's question in its first sentence. |
| Pages pass Core Web Vitals on mobile. | Important content sits in plain text rather than images or scripts. |
| Structured data is valid. | Structured data matches the visible text on the page. |
| Relevant sites link to your pages. | Trusted reviews, comparisons and expert articles mention your brand. |
| Your About and contact pages are clear. | Your name, services and facts match across your site and profiles. |
| Search Console tracks clicks and positions. | A fixed prompt list tracks mentions, citations and accuracy in AI answers. |
That's the whole audit on one screen, and the quick start below fills it in.
The free tools, and what each one does
I only describe what each tool's official page says, and I read every page on 17 October 2026.
| Free tool | What its official page says it does | Which half it serves |
|---|---|---|
| Google Search Console | It shows queries, clicks, impressions and position, index coverage, URL Inspection and Core Web Vitals reports. | SEO, plus Google AI-feature clicks inside the Web search type. |
| PageSpeed Insights | You paste a URL and click Analyze to run Lighthouse audits on it. | SEO page experience. |
| Lighthouse | It is an open-source automated tool with audits for performance, accessibility, SEO and more. | SEO page detail. |
| Rich Results Test | It tests a URL or code to see whether a page supports rich results. | Both halves, because markup should match the page. |
| Schema Markup Validator | It is the validator linked from Schema.org's own website. | Both halves, as a second markup check. |
| Bing Webmaster Tools | Its AI Performance report shows citations in Microsoft Copilot and AI summaries in Bing. | GEO citations on Microsoft's surfaces. |
| ChatGPT, Perplexity, Gemini, Claude and Google | You ask your buyer prompts and log what each answer says. | GEO answers everywhere else. |
Google's help centre calls Search Console "a free service offered by Google", so set it up first if you haven't.
Microsoft announced the AI Performance report in public preview on 10 February 2026, with Total Citations, Average Cited Pages and sample grounding queries.
If you'd rather not run the tools alone, book a free strategy session and get your audit questions answered by an experienced strategist.
🔥 Want the exact AI SEO setup I run inside my Agent OS?
Inside the AI Profit Boardroom you get the installable Agent OS, step-by-step video tutorials, four coaching calls a week and 3,400+ members building real automations.
Quick start: a free SEO / GEO audit in about an hour
This is the fastest safe route through the audit, and I'd budget about an hour for a small site.
- First, list your ten most important money pages and twenty buyer questions in one file.
- Second, open yoursite.com/robots.txt and check nothing blocks Googlebot, OAI-SearchBot or PerplexityBot.
- Third, paste each money page into URL Inspection in Search Console and confirm it's indexed.
- Fourth, run your top five pages through PageSpeed Insights on mobile and note the biggest fix for each.
- Fifth, read the first sentence of each money page and rewrite any that don't answer the question.
- Sixth, test each money page in the Rich Results Test and compare the markup with the visible text.
- Seventh, ask your buyer questions in ChatGPT, Perplexity, Gemini, Claude and Google, and log mentions, citations, competitors and accuracy.
- Eighth, open the Links report in Search Console and search your brand to list who mentions you.
- Ninth, score each checklist row green, amber or red, and pick the first three fixes from the order below.
Google's Core Web Vitals page sets the good thresholds at Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint under 200 milliseconds and Cumulative Layout Shift under 0.1.
📞 Want a strategist to go through your results with you?
Book a free strategy session with Goldie Agency, and you will get a custom visibility plan across Google, AI Overviews, ChatGPT, Perplexity and Gemini, plus a competitor gap analysis.
The order I'd fix things in
Each fix depends on the one before it, so don't skip ahead.
| Order | Fix | Why it goes here |
|---|---|---|
| 1 | Crawl blocks for Googlebot and the AI search crawlers | Nothing else works if crawlers can't reach the page. |
| 2 | Indexing errors on money pages | A page that isn't indexed can't rank or appear in Google's AI features. |
| 3 | First-sentence answers and FAQ sections | It is the quickest content change and it helps both halves. |
| 4 | Wrong or inconsistent brand facts | AI tools repeat what they read, so wrong facts spread. |
| 5 | Structured data that doesn't match the page | Mismatched markup sends mixed signals. |
| 6 | Speed and Core Web Vitals | Google lists page experience for Search and its AI features. |
| 7 | Links and trusted third-party mentions | This is the slowest job, so it starts once the basics are fixed. |
Google's AI features guide also tells businesses to keep Merchant Center and Business Profile information up to date, which belongs in fix four.
🔥 Want the exact AI SEO setup I run inside my Agent OS?
Inside the AI Profit Boardroom you get the installable Agent OS, step-by-step video tutorials, four coaching calls a week and 3,400+ members building real automations.
How a free SEO / GEO audit fits an Agent OS workflow
My Agent OS is a dashboard that runs a crew of AI agents, such as Hermes and Claude, under one shared memory.
That shared memory is what turns a one-off audit into a monthly habit.
Every prompt, answer and fix lands in one place, so any agent can compare this month with last month.
| Audit job | What an agent does in your Agent OS | What you still do |
|---|---|---|
| Prompt baseline | It asks your buyer prompts on a schedule and saves each dated answer and cited source to shared memory. | You choose the prompts that match real buyers. |
| Crawl watch | It reads your robots.txt and flags any line that blocks Googlebot, OAI-SearchBot or PerplexityBot. | You ask your host about firewall or CDN rules. |
| Answer check | It reads the first sentence of each money page and flags pages that don't answer the question. | You rewrite the sentence with real experience. |
| Fact check | It compares your brand facts across your site and profiles and lists mismatches. | You approve the correct version of every fact. |
| Markup check | It compares your structured data with the visible text and flags differences. | You sign off any change to the live site. |
| Monthly report | It compares this month's answers and Search Console numbers with last month's. | You decide what to fix next. |
I still review every change before it goes live, because an agent can be confidently wrong.
The agents do the repetitive asking, reading and comparing, and I keep the judgement about what matters most.
A practical Agent OS setup for the audit
Here is how I'd set it up so the audit runs itself after the first pass.
- I keep one file with the buyer prompts, the money pages and the brand facts, and every agent reads from it.
- I give the prompt agent a written skill file, which is a recipe that says which tools to ask, how often and what to log.
- I tell it to save the raw answer, the date, the brands named and the cited sources, never just a score.
- I give the crawl agent the official crawler names from OpenAI and Perplexity, so it knows exactly what to look for.
- I ask for one short monthly summary that lists what changed and which three fixes come next.
My Claude AI SEO rank one guide shows the skill-file approach I use for the content side.
My King of AEO guide covers the answer-engine setup I run every day.
What a free audit can't do
A free audit shows you where you stand today, and it can't tell you why a model chose another brand.
None of the companies behind ChatGPT, Perplexity, Gemini or Claude publishes a formula for which brands get recommended.
Google's guide says meeting its requirements doesn't guarantee crawling, indexing or serving.
So nobody can guarantee a ranking or an AI mention, and that includes me.
The free strategy session works like a free audit conversation, with a visibility plan and a roadmap, and it isn't a written report.
If you want a written audit, Goldie Agency's Complete Site Audit page describes 30+ pages covering site, content, keyword and backlink audits, keyword research, a content calendar, a topical map and a competitor gap analysis.
That service is paid and scoped after a conversation, so I won't quote a price.
📞 Want the GEO half looked at by people who do it daily?
Grab a free strategy session and see why competitors appear more often in AI answers and where your brand can build a stronger presence.
Mistakes to avoid
- Don't audit Google and forget that buyers also ask ChatGPT and Perplexity.
- Don't ask each prompt only once, because AI answers change between chats.
- Don't block GPTBot and assume you've also blocked ChatGPT search, because OpenAI treats GPTBot and OAI-SearchBot as separate settings.
- Don't buy an AI schema package, because Google says no special schema is needed for its AI features.
- Don't fix ten things at once, because you won't know which change helped.
Where to go next
If you'd rather hire the work out, my AI SEO optimization agency quick start explains the six jobs an agency should run.
From this same batch, my free GEO audit guide goes deeper on the GEO half, and my AEO audit guide covers answer-engine checks prompt by prompt.
Also On Our Network
FAQ
What is a free SEO / GEO audit?
It is one check-up that looks at whether Google can crawl, index and rank your site, and whether AI tools like ChatGPT, Perplexity, Gemini and Google's AI Overviews can find and cite you. You can run it with free tools such as Search Console, PageSpeed Insights and the Rich Results Test.
How long does a free SEO / GEO audit take?
Julian budgets about an hour for a small site using the nine-step quick start. Larger sites take longer, and an Agent OS can repeat the prompt and crawl checks every month.
Which free tools do I need?
Google Search Console, PageSpeed Insights, Lighthouse, the Rich Results Test, the Schema Markup Validator, Bing Webmaster Tools and the AI tools themselves for prompt testing.
Do I need special schema or an AI text file?
No. Google says there are no additional requirements, no special schema.org markup and no new AI text files needed for AI Overviews or AI Mode.
Can an Agent OS run the audit for me?
Agents can re-ask your buyer prompts, read robots.txt, compare brand facts and flag markup that doesn't match the page. A person should still review every fix before it goes live.
Does the free strategy session include a written audit?
No. The page describes a free AI brand visibility session with a custom visibility plan, an AI visibility roadmap, a competitor gap analysis and questions answered by an experienced strategist.
Final word on the free SEO / GEO audit
Run the hour-long pass once, hand the repeat checks to your agents and review every fix yourself.
If you want a strategist to go through it with you, book a free strategy session and leave with a plan for traffic, mentions and leads.
That's the fastest way to get real value from a free SEO / GEO audit.
About Julian
I'm Julian Goldie, an AI entrepreneur, SEO expert and the founder of the AI Profit Boardroom, which has 3,400+ members.
I help business owners scale with AI agents, automation and SEO.
My YouTube channel has 400,000+ subscribers, and I run Goldie Agency, a seven-figure SEO agency.
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