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Free AEO Report: A One-Hour Quick Start, Then Let Your Agent OS Run It Every Month
A free AEO report is a snapshot of how AI answer engines like ChatGPT, Perplexity, Gemini and Google's AI features name, describe and cite your brand, and you can build your first one in about an hour.
AEO means answer engine optimisation, which is the work of getting your brand into those AI answers.
This quick start gives you the nine sections, a seven-step first run and the skill file I'd hand an agent so your Agent OS repeats the report every month.
If you want help reading the results, book a free strategy session and get a custom AI visibility plan, which is a live call rather than a written report.
What a free AEO report contains
A free AEO report records how AI answer engines name, describe and cite your brand for real buyer questions.
It has nine sections, and each one answers a single question.
| Report section | What it answers |
|---|---|
| Summary | It gives the three biggest findings and the three fixes in plain words. |
| Prompt set | It lists the 20 to 50 buyer questions you tested, grouped by intent. |
| Share of answers | It shows how often your brand is named across every run. |
| Citation sources | It shows which pages and websites the answers cite. |
| Accuracy | It shows which facts the AI gets right, wrong or out of date. |
| Sentiment | It shows whether the AI describes you positively, neutrally or negatively. |
| Competitor share | It shows who gets named when you don't. |
| Crawl access | It shows whether OAI-SearchBot, PerplexityBot and Googlebot can read your site. |
| Priority fixes | It ranks what to do first by impact and effort. |
Google says AI Overviews and AI Mode traffic is counted inside the "Web" search type of the Search Console Performance report.
That means your normal reports already include AI traffic, but they never show you the written answer or who got named in it.
The AEO report fills that gap.
Quick start: a free AEO report in about an hour
This is the fastest route from nothing to a first report you can act on.
- First, write a one-page fact sheet with your name, services, locations, proof and the facts people often get wrong.
- Second, generate buyer prompts with the prompt below and cut the list to 20 or 30.
- Third, ask each prompt three times in ChatGPT, Perplexity, Gemini and Google, using a fresh chat each time.
- Fourth, paste every answer and its source links into one dated file per tool.
- Fifth, open yourdomain.com/robots.txt and check that you aren't blocking the AI search crawlers you want.
- Sixth, ask an AI assistant to turn the saved answers into a table and then check five rows by hand.
- Seventh, calculate share of answers in a spreadsheet and write three fixes for the next 30 days.
This is the prompt I'd use for the second step.
I am building a free AEO report for [BRAND], a [CATEGORY] business serving [CUSTOMER] in [LOCATION]. List 30 questions a real buyer would type into an AI assistant before choosing a company like mine. Group them as best-of, comparison, problem and brand-name questions. Do not mention my brand in the first three groups.
OpenAI's documentation says sites that opt out of OAI-SearchBot won't be shown in ChatGPT search answers.
Perplexity's documentation recommends allowing PerplexityBot if you want to appear in its search results.
Google says a page must be indexed and eligible to show with a snippet to appear as a supporting link in AI Overviews or AI Mode.
📞 Want a strategist to read your first report with you?
Book a free strategy session with Goldie Agency and leave with a custom visibility plan, a clear AI visibility roadmap and a competitor gap analysis.
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How a free AEO report fits an Agent OS workflow
My Agent OS runs a crew of AI agents under one shared memory, and that's what turns a one-off report into a monthly habit.
The first report is the hard one, because every later report re-uses the same fact sheet, the same prompts and the same table format.
Here's how I'd split the work between the agents and you.
| Report job | What an agent in your Agent OS does | What you do |
|---|---|---|
| Fact sheet | An agent keeps one clean brand fact file in shared memory. | You approve every fact in it. |
| Prompt set | An agent drafts buyer prompts and flags any a real customer wouldn't type. | You cut the list to the prompts that matter. |
| Answer collection | An agent stores every saved answer and its sources with the date. | You run or approve the runs in each AI tool. |
| Tabulation | An agent turns raw answers into the table and checks its own rows against the text. | You spot-check five rows by hand. |
| Crawl check | An agent reads your robots.txt and flags blocked AI search crawlers. | You sign off any change to the live site. |
| Summary | An agent writes the one-page summary and compares it with last month. | You decide which fix happens first. |
Shared memory is the reason this works over months.
Every prompt, answer and fix lands in one place, so an agent can compare this month with last month without you digging through old files.
That dated record is also what lets you judge any agency or tool honestly later.
The skill file I'd give the agent
In my own setup, AI agents follow written skill files, which are recipes that set the steps, the rules and the things the agent must never do.
This is the AEO report recipe I'd write, and you can paste it into whichever agent you use.
AEO REPORT SKILL (monthly) 1. Load the brand fact file and last month's prompt set from shared memory. 2. For every prompt, store each saved answer from ChatGPT, Perplexity, Gemini and Google with the date and the cited URLs. 3. Build one table row per answer: prompt, run, brand named, competitors named, URLs cited, facts stated, tone. 4. Use only the saved text and write "not stated" when something is missing. 5. Compare every stated fact with the fact file and mark it correct, wrong or out of date. 6. Read robots.txt and report OAI-SearchBot, PerplexityBot and Googlebot as allowed or blocked. 7. Calculate share of answers for the brand and each competitor, per tool and overall. 8. List the ten most cited domains and every prompt the brand loses to a competitor. 9. Re-read the raw answers and list any table row that doesn't match the text. 10. Write a one-page summary in plain UK English with three fixes and a re-test date. NEVER: invent numbers, promise outcomes, or change the prompt set without approval.
Step nine is the one most people skip, and it's the step that catches a model misreading its own source text.
I'd still re-check the percentages in a spreadsheet, because language models are better at reading than counting.
This is the summary prompt that closes the loop each month.
Using this month's table and last month's summary, write a one-page AEO report for the owner. Show share of answers for us and each competitor, the five most cited websites, every wrong fact with its source and three fixes for the next 30 days. Say what changed since last month, use only numbers from the tables and do not promise any results.
🔥 Want the exact AI SEO setup I run inside my Agent OS?
Inside the AI Profit Boardroom you get the installable Agent OS, step-by-step video tutorials, four coaching calls a week and 3,400+ members building real automations.
Free sources that feed the report
Your saved answers are the core of the report, and these free sources add a second view.
I checked each one on its own page on 17 October 2026.
| Free source | What it adds | What to remember |
|---|---|---|
| HubSpot AI Search Grader | It gives a free one-time score out of 100 for how ChatGPT, Perplexity and Gemini represent a brand, with no account required. | HubSpot says it is based on training data, so it can differ from live answers. |
| Bing Webmaster Tools AI Performance | It shows citations of your pages in Microsoft Copilot and Bing's AI summaries, plus grounding queries. | Microsoft launched it as a public preview in February 2026. |
| Google Search Console | It shows Google search traffic, and AI Overviews and AI Mode sit inside the Web search type. | It doesn't split AI traffic out on its own. |
| Your robots.txt file | It shows which crawlers you allow or block. | A CDN or firewall rule can block crawlers too. |
Microsoft added a Topics Portfolio beta to AI Performance on 13 October 2026, which groups your citations by topic and lists queries where other sites appear and yours doesn't.
That makes it a natural input for the gaps section.
📞 Want your gap list turned into a plan?
Grab a free strategy session and see why competing brands appear more often, plus the bylines, reviews, comparisons and research placements that fit your market.
How to read the report once it lands
Fix crawl access first, because a blocked crawler makes every other section pointless.
Fix wrong facts second, because the cited URL usually points straight at the page or profile that needs changing.
Study the citation sources third, because they show where the AI goes to learn about your category.
Goldie Agency's strategy session page says AI platforms don't recommend brands simply because those brands publish more on their own websites.
It says they look for consistent signals across the wider web, such as trusted publications, expert articles, independent reviews and comparisons.
Compare share of answers by tool last, because a brand can be strong in one assistant and missing in another.
What the free strategy session is, and what it isn't
The free strategy session with Goldie Agency is a live call with an experienced strategist, and the page says it's 100% free with no obligation.
You leave with a custom visibility plan, a clear AI visibility roadmap, your questions answered, a strategy built around your brand, a competitor gap analysis and a plan for traffic, mentions and leads.
It isn't a written or PDF report, and it isn't an automated audit tool.
The smart move is to run the report on this page first and bring it to the call.
The limits of a free AEO report
A free AEO report is a snapshot of what AI tools said on the day you tested.
It can't predict next month's answers or explain exactly why a model chose one source.
None of the companies behind ChatGPT, Perplexity, Gemini or Claude publishes that formula.
Nobody can guarantee what a model says, so treat any promised AI mention as a warning sign.
Where to go next on agentos.guide
My AEO audit guide covers the full audit behind a report like this, and my free AEO audit guide covers the free ways to get one done.
My free GEO audit guide adds the generative engine checks from the original GEO research.
My King of AEO guide shows the answer-first content setup I run daily.
Also On Our Network
FAQ
What is a free AEO report?
It is a snapshot of how AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews name, describe and cite your brand. It covers share of answers, citation sources, accuracy, sentiment, competitor share, crawl access and priority fixes.
How long does a free AEO report take?
A first report with 20 to 30 prompts and three runs each takes about an hour of focused work plus the time to run the prompts. Later reports are faster because they re-use the same fact sheet, prompts and table.
Can an Agent OS produce the AEO report automatically?
Agents in an Agent OS can store answers, build the table, check facts against your fact file, read robots.txt and draft the summary. You still approve the prompts, spot-check the table and decide which fix happens first.
Which free tools help with an AEO report?
HubSpot's AI Search Grader gives a free one-time score based on training data, Bing Webmaster Tools AI Performance shows citations in Copilot and Bing's AI summaries, and Google Search Console shows overall Google traffic including AI features.
Does the free strategy session give me a written AEO report?
No. Goldie Agency's free strategy session is a live call that gives you a custom visibility plan, an AI visibility roadmap and a competitor gap analysis, so bring your own report to it.
Can a free AEO report guarantee AI mentions?
No. It records what AI tools said on the day you tested, and nobody can guarantee what a model will say next.
Final word on the free AEO report
Run the quick start once by hand, hand the skill file to an agent and keep the same prompts every month.
When you want a strategist's view, book a free strategy session and leave with a plan for traffic, mentions and leads.
That's the simplest way to keep a free AEO report working for you.
About Julian
I'm Julian Goldie, an AI entrepreneur, SEO expert and the founder of the AI Profit Boardroom, which has 3,400+ members.
I help business owners scale with AI agents, automation and SEO.
My YouTube channel has 400,000+ subscribers, and I run Goldie Agency, a seven-figure SEO agency.
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