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ChatGPT SEO Agency Groundwork In Your Agent OS: 5 Prompts To Run Before You Hire

By Julian Goldie · 11 November 2026 · agentos.guide

A ChatGPT SEO agency charges for groundwork your Agent OS can do in an afternoon: crawler checks, log reviews, schema drafts and outreach research.

Do that part yourself, then decide whether you need a team for the rest.

Below is a quick start, five copy-paste prompts and a clear line for when to bring in a pro.

If you would like that line drawn for you, book a free strategy session with Julian's team.

Quick Start: Ten Minutes Of Set-Up

1. Create a folder called chatgpt-seo in your Agent OS workspace.
2. Add domains.txt with your site, plus two competitors.
3. Add business-facts.md with your exact name, address, phone, services and profile links.
4. Add questions.md with ten questions customers ask before they buy.
5. Export a week of server logs to access.log if your host allows it.
6. Set the agent to ask before any write, send or publish action.

That last setting matters most, because every prompt below is draft-only by design.

Keep the folder tidy: one file per prompt output, each named with the date, so next month's run is easy to compare.

The Rules Your Agent Should Work From

OpenAI's help article on searching the web with ChatGPT says placement is not guaranteed, and that eligibility needs OAI-SearchBot access plus a host or CDN that lets OpenAI's published IPs through.

The OpenAI crawler overview adds that OAI-SearchBot, GPTBot and ChatGPT-User are separate, and robots.txt edits take about 24 hours to register for search.

Paste both pages into your workspace so the agent cites them instead of guessing.

Add Google's page on AI features too, which says normal SEO best practice is all its AI Overviews need.

Prompt 1: Audit Robots.txt For AI Crawlers

You are my AI search auditor. Draft only, change nothing.
For each domain in domains.txt:
1. Fetch https://DOMAIN/robots.txt.
2. Report the rule that applies to OAI-SearchBot, GPTBot, ChatGPT-User,
   PerplexityBot, Claude-SearchBot and ClaudeBot (allowed / blocked / not named).
3. Flag any "User-agent: *" + "Disallow: /" that would block OAI-SearchBot.
4. Fetch the homepage with an OAI-SearchBot user-agent and note the HTTP status.
Write the results to ai-crawler-audit.csv and summarise the top three fixes.

PerplexityBot comes from Perplexity's crawler docs and Claude-SearchBot from Anthropic's crawler article.

Allowing the search bots while blocking training bots is a common, sensible split.

Run the prompt on two competitors as well, because their rules show you what is normal in your market.

Save the CSV with today's date so you can compare it next month.

Prompt 2: Prove The Firewall Lets OpenAI In

Read access.log for the last 7 days. Draft only.
Filter lines whose user-agent contains "OAI-SearchBot".
Count responses by status code (200, 301, 403, 429, 5xx) and list the
20 most-requested URLs. Compare the client IPs with the ranges published at
https://openai.com/searchbot.json and flag any OpenAI range that got a 403.
Give me a plain-English note I can send to our hosting provider.

A clean robots.txt with a firewall that returns 403 still keeps you out of ChatGPT search.

This prompt turns raw logs into a note your host can act on.

If your host cannot export logs, ask them to confirm in writing that OpenAI's published ranges are allowed.

Many security plugins and CDN bot settings challenge unfamiliar crawlers by default, so name OAI-SearchBot when you ask.

🔥 Learn AI SEO yourself, inside the AI Profit Boardroom

Get the installable Agent OS, step-by-step trainings on ChatGPT search and four live coaching calls a week to check your audit results.

→ Join the AI Profit Boardroom

Prompt 3: Draft Schema From Your Own Facts

Using the facts in business-facts.md only (do not invent anything),
draft Organization JSON-LD for our homepage with name, url, logo,
description, contactPoint and sameAs links to every profile listed.
Then list every place on our site where the visible name, address or
phone differs from business-facts.md. Draft only: do not publish.

Google's Organization markup docs recommend sameAs links to your other profiles.

Keep expectations straight: Google's AI features page says no special schema is needed to appear in AI Overviews or AI Mode, so this is about consistent facts.

Prompt 4: Research Who To Pitch For Mentions

Here are 10 questions our customers ask before buying (questions.md).
For each one, run a web search and list the pages that AI answers and
top results lean on: domain, page title, type (news, review roundup, blog,
directory) and whether it accepts guest contributions or expert quotes.
Output outreach-research.csv. Draft only: do not contact anyone and do not
send any email.

Your agent researches; a human writes and sends the pitch.

Start with the sites that appear again and again across your ten questions, since they are the ones answers lean on most.

Read a few recent articles on each before you pitch, so the idea fits what they already publish.

If any placement is paid, it needs rel="sponsored" under Google's outbound link guidance.

Prompt 5: Brief An Answer Page Worth Citing

Write a content brief for the question in brief-question.txt.
Include: a two-sentence direct answer for the top of the page, the H2s,
the first-hand evidence we must add (photos, numbers, staff quotes from
our-notes.md only), and one comparison table. Flag anything that needs a
human expert to check before publishing.

Google's generative AI optimisation guide asks for non-commodity content, which is why the brief demands first-hand evidence.

For the wider how-to, read our guide on how to rank in ChatGPT.

What Good Output Looks Like

Check the agent's work before you act on it.

The crawler audit should list each bot by name with a clear allowed or blocked status, not a vague summary.

The log review should show real counts by status code and name the URLs that failed.

The schema draft should use only facts from your file, and any gap should be marked rather than filled in.

The outreach sheet should link every site it lists, so you can open each one and judge it yourself.

If an output invents a number, a review or a quote, bin it and tighten the prompt.

Mistakes The Audit Usually Catches

• A staging rule, Disallow: /, left live after a redesign.
• A security plugin that challenges every unknown bot, OAI-SearchBot included.
• Training and search bots blocked together because someone copied a template.
• Different phone numbers on the site footer and the contact page.
• Service pages that never answer the question in the first paragraph.

Each of these is cheap to fix once you know it is there.

Fix the first three and you meet the access requirement OpenAI describes; the rest makes you easier to describe accurately.

If you want to learn AI SEO yourself in more depth, the AI Profit Boardroom has the full walkthroughs.

A Small-Business Run-Through

Here is the order a two-person bookkeeping firm would use.

It spreads the work over one week, about an hour a day, so client work never stops.

1. Monday: run Prompt 1 and fix the blocked bot rule it finds.
2. Tuesday: run Prompt 2 and send the host note about 403s.
3. Wednesday: run Prompt 3, check the JSON-LD and add it to the homepage.
4. Thursday: run Prompt 4 and pick five local business blogs to pitch.
5. Friday: run Prompt 5 for the most common question and write the page.

Then claim the firm in ChatGPT Business Hub if it qualifies, noting OpenAI says local stores and restaurants can currently claim only an existing U.S. listing.

When To Hand It To A Pro

Bring in a team when the audit shows problems you cannot fix, such as firewall rules owned by IT or a developer who has moved on.

Hand it over when outreach needs real relationships and steady follow-up.

Hand it over when you need answer pages written at volume without slipping into scaled content.

And hand it over when you want an outside check against Google's advice on hiring an SEO, which warns that no one can guarantee a #1 spot.

Your audit files make that call far more useful: Book a free SEO strategy session and bring them along.

📞 Free SEO strategy session

Share your Agent OS audit and Julian's team will map the fixes, the content and the outreach for ChatGPT search. Book a free SEO strategy session in the calendar.

→ Get your free strategy session

How To Track It After The Fixes

In our experience, ChatGPT visits show up in analytics with chatgpt.com as the source, so set up a segment for it.

Check Bing's AI Performance report for Copilot citations, and Business Hub insights if you claimed a listing.

Rerun Prompt 1 monthly so a site update never quietly blocks the search bot again.

Keep a simple log of every change and its date, because results in AI answers lag behind the fixes and you will want to match the two later.

Want feedback on your numbers? Book a free SEO strategy session, or learn AI SEO yourself with the Boardroom trainings.

🎁 Two free resources

Download the 200+ AI SEO Prompts and the free link building book, Link Building Mastery.

→ Get the prompts

Ran the prompts above and want a second pair of eyes on the output? Book a free SEO strategy session and bring your Agent OS notes along.

FAQ

Can my Agent OS replace a ChatGPT SEO agency?

It can handle the groundwork: crawler checks, log reviews, schema drafts and research. Outreach, content at scale and strategy still benefit from experienced people.

Should the agent edit robots.txt for me?

Keep it draft-only. Let the agent propose the change and have a person apply it, then log the date because OpenAI says search takes about 24 hours to adjust.

Which bots should I allow for AI search?

OAI-SearchBot for ChatGPT search, PerplexityBot for Perplexity and Claude-SearchBot for Claude. You can block training bots such as GPTBot separately.

Will these prompts get me mentioned in ChatGPT?

They improve your eligibility and odds, but OpenAI says placement is not guaranteed.

Final word on ChatGPT SEO Agency Groundwork In Your Agent OS

Run the five prompts, fix what they find, and book a free strategy session when you are ready for a ChatGPT SEO agency to take the rest.

Related guides on agentos.guide

→ How To Rank In ChatGPT: 5 Prompts For Your Agent OS

→ How To Get My Business On ChatGPT With Your Agent OS

→ LLM SEO Agency for SaaS Groundwork: 5 Agent OS Prompts

→ AI Search Optimization Services: Prep It In Your Agent OS

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