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AEO Agency UK Groundwork In Your Agent OS: Five Copy-Paste Prompts For Crawlers, Schema, Briefs And Outreach

By Julian Goldie · 11 November 2026 · agentos.guide

Before you brief an AEO agency UK businesses trust, let your Agent OS do the first pass: crawler checks, preview-control scans, a schema draft and a content brief.

You paste five prompts, your agent does the fetching and drafting, and you review the output in an afternoon.

When the findings point to bigger work, book a free SEO strategy session and hand the report to my team.

Quick start: three things to set up before the first prompt

1. Give your agent web fetch access and a working folder called aeo-audit.
2. Write a file called business.md with your exact business name, address, phone, opening hours, services and the towns you serve.
3. Add a file called questions.md with 20 questions customers ask you, in their words.

Those two files keep every prompt grounded in your real facts instead of the agent's guesses.

Use UK spelling in both, because that is how your buyers type.

Prompt 1: the AI crawler access check

This is the single most useful check, because a blocked crawler cancels everything else.

OpenAI's crawler documentation recommends allowing OAI-SearchBot to appear in ChatGPT search, and treats GPTBot, its training crawler, as a separate setting.

Fetch https://YOURDOMAIN/robots.txt and save it to aeo-audit/robots.txt.
For each user agent below, tell me whether it is allowed, blocked or not mentioned:
Googlebot, Bingbot, OAI-SearchBot, GPTBot, ChatGPT-User, PerplexityBot,
Perplexity-User, Claude-SearchBot, ClaudeBot, Claude-User, Google-Extended.
Then fetch the homepage with each search crawler's user-agent string and
report the HTTP status code, so I can spot CDN or firewall blocks.
Put the results in a table in aeo-audit/crawlers.md. Do not edit any files on the site.

A 403 for OAI-SearchBot while Googlebot gets a 200 usually means a CDN or security plugin rule.

OpenAI's help article on ChatGPT search says the host or CDN must allow traffic from its published searchbot IP addresses.

The user-agent test is only a first signal, because some firewalls check IP ranges rather than the header.

Prompt 2: the preview-control and indexability scan

Crawl up to 200 internal URLs starting from the homepage.
For every page, record: HTTP status, canonical URL, meta robots value,
X-Robots-Tag header, and whether any element has a data-nosnippet attribute.
Flag any page with noindex, nosnippet, max-snippet:0 or data-nosnippet
wrapped around the main content. Save to aeo-audit/preview-controls.md
sorted by severity. Draft only: list fixes, do not apply them.

Google's robots meta tag guide says nosnippet also stops content being used as a direct input for AI Overviews and AI Mode.

So one stray tag on a service page can explain why it never shows up in AI answers.

🔥 Found a blocked crawler or a nosnippet tag?

Bring the report to a call and my team will tell you what to fix first. Book a free SEO strategy session.

→ Get your free AEO strategy session

Prompt 3: the Organization and LocalBusiness schema draft

Read business.md and the live contact page.
Draft JSON-LD for the homepage using schema.org Organization, with name, url,
logo, telephone, address and a sameAs array of our real social and directory
profiles. If we serve customers at a physical address, draft a LocalBusiness
subtype instead (choose the most specific type, e.g. Dentist or Plumber).
Every value must match text that is visible on the page.
List any mismatch between business.md and the live site.
Save to aeo-audit/schema-draft.json. Do not publish it.

Google's Organization markup docs explain how this helps Google tell your business apart from others with similar names.

Keep expectations level: Google's AI features page says there is no special schema needed to appear in AI features.

The real value of this prompt is the mismatch list, because inconsistent facts confuse every engine.

Prompt 4: the answer-page content brief

Read questions.md. Group the questions into 5 to 8 topics a customer would
expect one page each to answer. For each topic write a brief with:
- the direct answer in two sentences (mark anything I must confirm)
- the sub-questions the page should cover
- first-hand proof only we can add (photos, job examples, process steps)
- the existing URL to update, or "new page"
Use UK spelling. Do not invent facts, prices or results.
Save to aeo-audit/briefs.md.

Google's guide to optimising for generative AI features pushes "non-commodity content" built on your own experience.

The same guide warns against creating separate pages for every query variation mainly to manipulate results, so cap the brief at a sensible number of pages.

Prompt 5: the outreach list, draft only

Research 25 UK websites that publish content relevant to our services
and region: local news, trade bodies, industry blogs and supplier sites.
For each, record the URL, what they publish, a named editor or contact page
if public, and one specific story idea we could genuinely offer them.
Exclude link farms, sites selling links without labels, and private blog networks.
Save to aeo-audit/outreach.md. Draft only: do not send any email or message.

Mentions on trusted sites matter for AI answers, but they must be earned.

Google's spam policies treat links made mainly to manipulate rankings as link spam, and paid placements need rel="sponsored" or nofollow.

Keep the "draft only" line in the prompt, so a human reads every pitch before it goes anywhere.

Reading the results: what each finding means

• Search crawler blocked, training crawler blocked: you are invisible to that tool's search results; unblock the search crawler at least.
• Search crawler allowed, 403 on fetch: the edge network is the problem, not robots.txt.
• nosnippet on a money page: remove it unless there is a legal reason to keep it.
• Schema mismatches: fix the visible page first, then the markup.
• Briefs with many "confirm" marks: you have found where your own expertise is needed most.

Anthropic's crawler help page spells out the trade-off: blocking Claude-SearchBot may reduce your visibility in Claude's search results, while ClaudeBot relates to training.

Perplexity's crawler docs make a similar split between PerplexityBot and Perplexity-User.

Write your choices into business.md so the agent applies the same policy every week.

A weekly AEO routine for your Agent OS

• Monday: rerun Prompt 1 and alert you if any crawler status changed.
• Wednesday: ask the agent to run your ten top questions through the AI tools you use and save dated answers to aeo-audit/answers/.
• Friday: summarise new pages published and any outreach replies.
• Monthly: export Search Console's generative AI report and Bing's AI Performance report and compare with last month.

In our own analytics, ChatGPT visits usually arrive tagged with a chatgpt.com source, so add that filter to the monthly summary.

To build this routine properly, learn AI SEO yourself inside the AI Profit Boardroom, where the Agent OS and the trainings live.

Two small-business runs, step by step

A dog groomer in Brighton:

1. Prompt 1 shows PerplexityBot blocked by a hosting default; the owner asks the host to lift it.
2. Prompt 3 finds the phone number on the site differs from the Business Profile; both are corrected.
3. Prompt 4 turns twenty questions into five pages, including one on handling nervous dogs.

A bookkeeper in Glasgow:

1. Prompt 2 finds a cookie plugin wrapping every service page in data-nosnippet.
2. The plugin setting is changed and the pages are rechecked a week later.
3. Prompt 5 drafts pitches to two local business networks, which the owner edits and sends personally.

Keeping the audit folder useful over time

Treat aeo-audit as a living record rather than a one-off report.

• Date-stamp every file the agent writes, so you can compare month to month.
• Keep a changes.md log of every fix a human made, with the date and reason.
• Store the dated AI answers next to the Search Console exports for the same month.

When you later hire help, this folder becomes the brief, and nobody has to repeat the groundwork.

It also makes it easy to show whether a change, such as unblocking a crawler, lined up with new citations.

What your agent should never do unsupervised

• Change robots.txt or firewall rules on the live site.
• Publish schema or pages without your review.
• Send outreach emails.
• Create llms.txt and call it a Google fix, since Google says Google Search does not use it.
• Promise anyone a ranking; Google's page on hiring an SEO says no one can guarantee a #1 position.

When to hand it to a pro: the strategy session

Your Agent OS handles the checking and drafting well.

Hand over when the findings need judgement or capacity:

• Crawler blocks you can't trace in the CDN or hosting panel.
• More than ten answer pages to write with real expertise.
• Outreach that needs relationships with editors.
• Reporting that has to satisfy a board or partners.

Goldie Agency works with UK businesses remotely and covers SEO, GEO, AEO and link building, with outreach described as manual outreach, no PBNs.

Bring your aeo-audit folder to the call and we start where your agent stopped; if you are hiring one person instead, read the AEO specialist guide.

🔥 Agent did the groundwork? Let a team finish it.

Book a free SEO strategy session and share your audit files on the call.

→ Book your strategy session

🧠 Want the Agent OS that runs these prompts?

Inside the AI Profit Boardroom you get the installable Agent OS, step-by-step trainings and four coaching calls a week to learn AI SEO yourself.

→ Join the AI Profit Boardroom

🎁 Free extras for your audit folder

Grab the 200+ AI SEO Prompts and the free link building book to extend Prompts 4 and 5.

→ Book a free SEO strategy session

FAQ

Can my Agent OS replace an AEO agency?

It can do much of the checking and drafting. Judgement on content, outreach relationships and reporting still benefit from experienced people.

Is it safe to let the agent edit robots.txt?

Keep it to reporting. Review every crawler change yourself, because blocking the wrong bot can remove you from an AI search tool.

Which prompt should I run first?

The crawler access check. If OAI-SearchBot, PerplexityBot or Claude-SearchBot cannot reach your pages, nothing else in the list will help.

Does the schema draft improve AI rankings?

Google says no special schema is needed for AI features. The draft mainly catches inconsistent business facts across your site.

Final word on AEO Agency UK Groundwork In Your Agent OS

Run the five prompts this week, then book a free strategy session if your findings call for an AEO agency UK team to finish the job.

Related guides on agentos.guide

→ GEO Agency UK Groundwork: 5 Agent OS Prompts To Run First

→ AEO Specialist Groundwork: Run It In Your Agent OS

→ AI Search Optimisation Agency Groundwork In Your Agent OS

→ How To Rank In ChatGPT: 5 Prompts For Your Agent OS

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